Optimizing user experiences for growth

UX & Conversion specialist

Ten years of user research & design
for conversion optmization.

Founder of
Creator of
Data driven UX at

Passion for design

I create enjoyable, relevant and helpful experiences through user centered design. Agile user behavior research helps shape succesful solutions.

Expert in use of
Photoshop, Illustrator, Balsamiq Mockups, Axure

Love for e-commerce

Optimizing conversion rates based on Customer Journey opportunities. Data-driven design based on psychology, web analytics and user research.

Expert in use of
Google Analytics (certified), Adobe Analytics, Optimizely (Certified), VWO, Hotjar

Insight of coding

I am a fluent front-end developer and development team lead. Adding creative solutions in translating marketing goals to development briefings.

Fluent in frontend coding with
HTML5, CSS3 and jQuery

Let's work together on an exciting project!


Utrecht, Netherlands

By phone

+31 6 376 634 30